eCommerce Marketing Manager

New York, NY 10001

Employment Type: Direct Hire Area of Specialty: Marketing Job Number: 6882 Pay Rate: 90,000

Responsibilities

My client is looking for an experienced eCommerce Marketing Manager to join the team to drive rapid growth in their  eCommerce channel.

The eCommerce Marketing Manager will be responsible for driving the overall strategy and execution of programs that drive brand awareness, customer acquisition, and retention for our direct-to-consumer and School-based eCommerce channel.

The eCommerce Marketing Manager will develop and implement the marketing plan for the store including but not limited to; email, affiliate, SEM, SEO, social and 3rd party advertising. The ideal candidate will have an eCommerce retail background and the ability to be flexible and solutions-oriented in a fast-paced environment.

 

Requirements

Work collaboratively with all cross-functional teams to help develop, execute, measure, analyze and report on online campaigns across all channels, including:

  • Drive year over year growth for eCommerce division; while achieving both financial and non-financial objectives

  • Lead the planning and execution of marketing and promotional calendar, ensuring it supports brand and sales objectives

  • Research, analyze, prioritize, and execute marketing campaigns and strategies to increase site traffic, incremental revenue, loyalty and new customer acquisition.

  • Lead and manage all aspects of direct-to-consumer ecommerce marketing in the areas of SEO, Paid Search, Email, Comparison Shopping Engines, Affiliates, 3rd party platforms, referring partners and social media.

  • Weekly reporting on campaign performance. Track key data metrics including conversion, sales, margin %, marketing income, overall site traffic.

  • Own and drive end-to-end development execution of marketing campaigns including communication cadence, audience segmentation, analysis and monitoring or marketing best practices

  • Paid Search (SEM) campaigns to create awareness and drive traffic and sales; work with agency to recommend keyword/campaign strategies to attract new, “ qualified” customers.

  • Email programs to build loyalty and drive new and repeat purchases; recommend cadence, content, offers, segmentation, etc.

  • Affiliate Marketing programs to grow audiences and drive traffic and sales; work with agency to recruit appropriate partners and manage program content and offers.

  • Social networking campaigns and strategic partnerships (internal and external) to increase awareness, acquisition, engagement, conversion, brand loyalty and advocacy.

  • Run test campaigns, A/B content pages, etc. to optimize performance, generate incremental sales and increase ROI.

  • Proactively recommend and implement programs to attract and acquire qualified new customers, such as refer-a-friend programs, contests, opt-in invitations, as well as programs to drive increased retention.

  • Leverage data to develop additional communication strategies around business rules, segmentation, triggered campaigns, etc

  • Actively manage contact list growth and health to ensure loyalty and engagement

  • Work collaboratively across Creative, Marketing, Engineering, Operations to ensure objectives and KPI’ s are achieved

  • Consistently utilize A/B testing with quantifiable test objectives and actionable results across marketing efforts

  • Monitor competitive activity and react to online trends and best practices.

  • Initiate, establish and manage relationships with 3rd party service providers as needed for supplemental marketing programs

 

Qualifications

The candidate will be working in a fast-paced environment. The role requires a self-starter who is passionate about eCommerce.  He or she must be able to task manage and prioritize activities efficiently. The candidate must be able to effectively communicate expectations and timelines in a timely and clear fashion and have strong written communication skills. The  role requires critical analytical skills, sound judgment, and the ability to establish strong working relationships with partners and stakeholders.  The individual should be adept in telling stories through PowerPoint presentations (and any other visual aid tools that are helpful for communications and alignment).

 

  • 4+ years of ecommerce and digital experience – preferably consumer goods space.

  • Hands on experience from an e-commerce company with extensive experience in customer acquisition and retention

  • Proven ability to multi-task, and lead projects and processes across all organizational departments.

  • Strong understanding of marketing, e-commerce platforms and on-line sales generation

  • High proficiency in Excel, Analytics Tools and Powerpoint.

  • Strategic thinker with proven ability to build a consumer brand online.

  • Deep knowledge of SEO and SEM techniques and management. (CPA, CPS, CPC, PLA) campaigns; including CSE and affiliate programs.

  • Proven experience building successful with loyalty and customer retention programs.

  • Strong team spirit with outstanding interpersonal and communication skills.

  • Ability to work both independently and collaboratively across departments with an entrepreneurial team spirit.

  • BA degree

NYC Based

Patti Richards
Managing Director, Digital & eCommerce Recruiting

Patti started working with The Connors Group in 2007. Her outgoing personality, energy, and positive attitude helped quickly develop a broad and loyal base of candidates and clients. Patti believes an ideal client relationship is a true “partner” with the shared goal of quickly and successfully recruiting the right talent... relationships that are built on trust, communication, and attention to all the right details. She believes that investing time to understand the big picture… the business and goals… are imperative when taking on a new search. Equally important to the “job order” is identifying the fit, and her goal is to add value and become that trusted, go-to resource companies seek to get their positions filled!

Candidates want to establish relationships with recruiters who understand the industry, skills, career goals, and personalities of the people they recruit. Listening to what is important to the individual- besides the skills match- to better align qualities with opportunities is the goal. Communication as well. Honest and open communication are paramount. As a recruiter working with both passive and active candidates; Patti strives to understand “who they are,” “what are their career goals,” “what do they think is their most valuable trait.” Listening, establishing rapport, and keeping the line of communication open… providing career guidance, suggestions, and honest feedback is what she believes differentiates our team from other recruiters!

Helping to build the digital practice for The Connors Group, even riding the waves of an up and down economy, and witnessing early stages of the digital, eCommerce era... is something Patti is tremendously proud of. To be part of successful and consistent growth… understanding the trends / translatable skills, cultivating relationships with early pioneers who were just starting out… and seeing their progression- it is very rewarding to be part of that change! Similarly, earlier in her technical sales career, witnessing the transition from Mainframe, Data Center technology… to Personal Computing, Microcomputing, and ultimately partnering with an innovative group to target small- to medium- sized businesses to offer affordable, powerful computer solutions- it was incredible to see that trend explode and have a part in it!

She would have to say… over the course of a 30-year career in technology, that Patti has found it satisfying to have contributed to both sides; from the evolution of computing and putting technology in the hands of the people… to now putting people with the right hands on the technology! Her goal is to continue to build a reputation as a Subject Matter Expert in the digital talent space, working with new companies and staying abreast of emergent technologies so that she may continue to service new and existing clients; and be positioned as a trustworthy and valuable partner. Outside of work, she loves to travel... mostly off the beaten path, has a knack for party hosting and loves to dance!  

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