Web Manager, User Experience
128-15 26th Avenue Flushing, NY 11354 | Direct Hire
Seeking a highly motivated E-Commerce Manager to support the VP of Digital Marketing in managing our clients B2B eCommerce website and online business in a new role that will be responsible for increasing revenue and profit margins, site conversion (through UX) and site AOV (through merchandising)
Successful candidates will deliver results by optimizing the website. Candidates will be measured on traffic, conversions, revenue, margin, AOV and other KPIs.
ESSENTIAL JOB RESPONSIBILITIES, DUTIES, TASKS:
Work with Marketing to incorporate into the web sites experience the user Personae’ s and relevant Buyer Journeys (on desktop, mobile, tablet, etc.) so as to best guide roadmap for site functionality and UX design.
Develop and manage functionality and UX roadmap. Work with developers and UX staff or self-implement where feasible.
Set up and run A/B testing to optimize results.
Working with the database and technology team to execute site enhancements that improve overall UX, traffic and revenue optimization
Build, optimize, and scale organic (e.g., conversion and revenue generation, user sign-ups)
Set up new onsite targeted merchandising to drive AOV and conversion
Work with Product Information database team and Product Managers to best define UX utilization of Product Information for Search, Faceted Filtering, Navigation and the Results UX display at the Product results, Group, SKU group and SKU level.
Drive campaign optimization by testing new techniques, analyzing performance data, and shifting resources to top performing campaign elements
Prepare regular reports across all revenue streams generated by the business
SKILLS / EXPERIENCE / EDUCATION
Must have achieved a Bachelors degree
2 to 3 years online marketing and e-commerce site management experience
Experience in A/B testing
Experience in Site Search tools and techniques
Experience in an E-Commerce platform is required. Magento or similar
Experience in B2B requirements is a plus
Proficiency in excel, power point and word is essential
Excellent oral and written communication skills and strong work ethic
Self-motivated with a strong willingness to learn
Excellent Analytical Skills
Extremely detail-oriented and well-organized
Managing Director, Digital & eCommerce Recruiting
Patti started working with The Connors Group in 2007. Her outgoing personality, energy, and positive attitude helped quickly develop a broad and loyal base of candidates and clients. Patti believes an ideal client relationship is a true “partner” with the shared goal of quickly and successfully recruiting the right talent... relationships that are built on trust, communication, and attention to all the right details. She believes that investing time to understand the big picture… the business and goals… are imperative when taking on a new search. Equally important to the “job order” is identifying the fit, and her goal is to add value and become that trusted, go-to resource companies seek to get their positions filled!
Candidates want to establish relationships with recruiters who understand the industry, skills, career goals, and personalities of the people they recruit. Listening to what is important to the individual- besides the skills match- to better align qualities with opportunities is the goal. Communication as well. Honest and open communication are paramount. As a recruiter working with both passive and active candidates; Patti strives to understand “who they are,” “what are their career goals,” “what do they think is their most valuable trait.” Listening, establishing rapport, and keeping the line of communication open… providing career guidance, suggestions, and honest feedback is what she believes differentiates our team from other recruiters!
Helping to build the digital practice for The Connors Group, even riding the waves of an up and down economy, and witnessing early stages of the digital, eCommerce era... is something Patti is tremendously proud of. To be part of successful and consistent growth… understanding the trends / translatable skills, cultivating relationships with early pioneers who were just starting out… and seeing their progression- it is very rewarding to be part of that change! Similarly, earlier in her technical sales career, witnessing the transition from Mainframe, Data Center technology… to Personal Computing, Microcomputing, and ultimately partnering with an innovative group to target small- to medium- sized businesses to offer affordable, powerful computer solutions- it was incredible to see that trend explode and have a part in it!
She would have to say… over the course of a 30-year career in technology, that Patti has found it satisfying to have contributed to both sides; from the evolution of computing and putting technology in the hands of the people… to now putting people with the right hands on the technology! Her goal is to continue to build a reputation as a Subject Matter Expert in the digital talent space, working with new companies and staying abreast of emergent technologies so that she may continue to service new and existing clients; and be positioned as a trustworthy and valuable partner. Outside of work, she loves to travel... mostly off the beaten path, has a knack for party hosting and loves to dance!