Sr. Manager Integrated Marketing/CRM

Flushing, NY 11354 | Direct Hire

Job ID: 6308 Area of Specialty: CRM Pay Rate: 110,000

Position Overview:

Working closely with the VP of Sales and Marketing, the Sr. Manager Integrated Marketing/Customer Relationship Management is responsible for developing, implementing, and managing integrated marketing programs via online and offline methods across multiple marketing & communications channels that include direct marketing, e-marketing, telesales, field sales, and channel sales. The Sr, Manager will  coordinate  with marketing, sales, product, e-commerce, customer service, business analysis, graphics and other internal and external departments to turn marketing strategies into profitable programs for acquiring, developing and retaining customers. The Sr. Manager monitors and reports on program results, continuously enhancing customer relationships and optimizing marketing spend.

  • Plan, execute, support and maintain successful marketing programs and campaigns that drive meaningful improvement in key KPI' s such as response rates, conversion rates, cost-to-acquire, customer retention, share of wallet and lifetime value
  • Coordinate activities of internal and external resources necessary to program implementation (creative, web, sales, SEO, IT, etc.)
  • Define, create, and deliver sales tools that enable channel partners to increase revenue. Set up statistically valid tests, review results, and modify ensuing campaigns appropriately
  • Evaluate and report on goals, results, challenges, and achievements, communicating key findings in a concise and timely manner and making recommendations and program modifications accordingly.
  • Research, recommend and implement innovative programs that lead to increased sales
  • Develop and execute launch plans and marketing strategies for new product introductions/launches and work as the liaison between product management, marketing, and sales to develop  sales  force and customer communications.
  • Solicit channel and customer feedback to formulate recommendations for new programs and enhancements to existing programs.
  • Support programs & campaigns with social media activity including relevant postings to Facebook, Twitter, LinkedIn, YouTube, blog, etc.
  • Lead internal communication strategy to ensure stakeholders as well as upstream and downstream are well-informed regarding marketing programs.
  • Manage expenditures to ensure all activities at or below annual budget.
  • Proactive, detail-oriented, ability to manage own time effectively and meet deadlines.

  • Minimum 3 years working on a variety of B2B marketing campaigns involving multiple online and offline channels
  • Knowledge of MSDynamics CRM a plus
  • Outstanding verbal and written communications skills, including the ability to influence others, and comfortable presenting to diverse audiences.
  • Strong relationship-building and project-management skills. Proven ability to interpret data and draw relevant insights.
  • Ability to develop and apply creative solutions to solve business challenges, and sell them throughout the organization.
  • Ability to identify, build and maintain effective relationships with mid- and senior-level management and other key stakeholders.
  • Proactive, detail-oriented, ability to manage own time effectively and meet deadlines.


Bachelor' s degree in Marketing, Business or related field.

Patti Richards
Managing Director, Digital & eCommerce Recruiting

Patti started working with The Connors Group in 2007. Her outgoing personality, energy, and positive attitude helped quickly develop a broad and loyal base of candidates and clients. Patti believes an ideal client relationship is a true “partner” with the shared goal of quickly and successfully recruiting the right talent... relationships that are built on trust, communication, and attention to all the right details. She believes that investing time to understand the big picture… the business and goals… are imperative when taking on a new search. Equally important to the “job order” is identifying the fit, and her goal is to add value and become that trusted, go-to resource companies seek to get their positions filled!

Candidates want to establish relationships with recruiters who understand the industry, skills, career goals, and personalities of the people they recruit. Listening to what is important to the individual- besides the skills match- to better align qualities with opportunities is the goal. Communication as well. Honest and open communication are paramount. As a recruiter working with both passive and active candidates; Patti strives to understand “who they are,” “what are their career goals,” “what do they think is their most valuable trait.” Listening, establishing rapport, and keeping the line of communication open… providing career guidance, suggestions, and honest feedback is what she believes differentiates our team from other recruiters!

Helping to build the digital practice for The Connors Group, even riding the waves of an up and down economy, and witnessing early stages of the digital, eCommerce era... is something Patti is tremendously proud of. To be part of successful and consistent growth… understanding the trends / translatable skills, cultivating relationships with early pioneers who were just starting out… and seeing their progression- it is very rewarding to be part of that change! Similarly, earlier in her technical sales career, witnessing the transition from Mainframe, Data Center technology… to Personal Computing, Microcomputing, and ultimately partnering with an innovative group to target small- to medium- sized businesses to offer affordable, powerful computer solutions- it was incredible to see that trend explode and have a part in it!

She would have to say… over the course of a 30-year career in technology, that Patti has found it satisfying to have contributed to both sides; from the evolution of computing and putting technology in the hands of the people… to now putting people with the right hands on the technology! Her goal is to continue to build a reputation as a Subject Matter Expert in the digital talent space, working with new companies and staying abreast of emergent technologies so that she may continue to service new and existing clients; and be positioned as a trustworthy and valuable partner. Outside of work, she loves to travel... mostly off the beaten path, has a knack for party hosting and loves to dance!  

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