Sr. Director, Digital Go-To-Market

New York, NY 08807

Employment Type: Direct Hire Area of Specialty: Digital Technology Job Number: 7950

Job Description

The Sr. Director, Digital Go-To-Market  is responsible for the planning, requirements, selection, design, configuration, development, testing, implementation and support of 2D/3D merchandising and B2B Digital Sales systems to empower  Digital Go To Market Strategy inclusive of our retail and wholesale sectors. The span of responsibility will be global.

This position will be tasked with ensuring existing and newly developed business processes can be supported by deployed technologies and/or any future technology investments.

The Director will provide leadership and guidance to multidisciplinary project/product teams to influence and drive software selection, software development, business solution development, business stakeholder alignment and consulting services employing traditional and lean methodologies.

The Director partners with their respective business partners in the development of the short & long term, strategic systems plan, including the justification, management & execution of supporting initiatives.


  • Manage the rollout and extension of IT Merchandising and B2B Sales systems across the organization. 

  • Support existing implementations of Merchandising & B2B Sales tools in all brands/locations.

  • Drive the proliferation of Merchandising & B2B Sales across all brands/locations.

  • Work with business partners to deliver new functional capabilities and surface new opportunities to evolve design and merchandising systems. Work cross-functionally to design and develop feasible plans and approaches to create alignment with technical and business stakeholders.

  • Become a trust advisor for support and adoption of merchandising & B2B Sales systems.

  • Deliver project scope within time/cost/quality constraints.

  • Manage and prioritize the project plan and actively mitigate risks.  

  • Proactively align newly requested functionality/capabilities to software platforms and expected benefits.



  • 10+ years of IT project management experience.

  • 5+ years of working with Merchandising & Digital Sales systems in the apparel industry.

  • 10+ years of Merchandising / Digital Sales experience in the apparel industry.

  • Experience in defining, implementing and coaching other in IT project management methodologies.

  • Experience in implementation of new software systems.  


Bachelor’ s Degree in Supply Chain, Business, Engineering or related fields.  Advanced degree is preferred.


  • Exceptional team leader with ability to influence through others to achieve business outcomes.

  • Strong presentation skills and executive presence. Ability to work under pressure, meet deadlines and handle multiple projects simultaneously.

  • Strong track record of project delivery – on time and on budget.

  • In-depth knowledge of Merchandising & Digital B2B Selling - knowledge of Merchandising & Digital B2B Sales tools in the apparel industry is mandatory.

  • Strong knowledge of apparel merchandising & digital sales

  • Logical and thoughtful in approach and influential in presenting solution options.

  • Team player with strong collaboration skills.

  • Strong negotiation, organizational and facilitation skills.

  • Consensus builder.

  • Good written, verbal and non-verbal communication skills with internal and external business partners.

  • Excellent problem-solving skills, particularly with regard to anticipating and solving issues or concerns before they occur or become critical.

  • Self-starter with strong analytical and leadership skills.

  • Must be flexible and able to work in a fast-paced environment.

  • Must be detail oriented and highly organized.

  • Must be able to work effectively with all levels of the organization.

  • Working knowledge of Microsoft Office products – Excel, Word, PowerPoint.

Meet Your Recruiter

Christine Appleton
Recruiting Director, Executive Search

Christine joined The Connors Group in 2006 and is based in Charlotte, North Carolina.   With her roots in the NY area, she uses her local knowledge and experience to serve NYC area clients and candidates in multiple industries.

Christine knows that clients value honesty, attention to details and sound judgment in identifying and presenting highly qualified, well targeted candidates.  Using her vetting techniques, she confidently presents only candidates who have the depth of background and breadth of experience that meet the specific requirements of the position.  She also has an eye toward the future to ensure her candidates will become highly valuable to her clients and be able to progress. 

Candidates appreciate recruiters who listen to their aspirations and objectives.  Christine understands that candidates need accurate information about positions, the culture and career potential.  She uses her in-depth understanding of the individual client hiring process and her ability to guide candidates through each step to remove the uncertainty associated with seeking a new position. 

Christine provides highly responsive service with continuous follow-up to her clients and candidates alike.

Christine is a key contributor to the Connors Group team of recruiting professionals.  She works closely with the team to ensure that, when a position is not in her specific area of expertise, her clients’ skill requirements are routed to the team member who can meet the requirements.  Christine’s primary objective is to build long-term relationships with clients and candidates by providing the highest level of satisfaction possible.

Outside of her professional life, Christine enjoys the challenge of learning to play the piano, traveling the globe and walking all the great cities of the world with her husband, jet skiing and fast cars!

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