Senior Marketing Manager

West Hollywood, CA 90048

Employment Type: Direct Hire Area of Specialty: Marketing Job Number: 7958

Job Description


The Senior Marketing Manager role is responsible for driving brand awareness, engagement and retention. This role is a new role to the team and is focused on bringing and leading big, bold, new idea generation, cultivation, and execution.  Success in the role will come from a strong knowledge of omni-channel marketing channels, experience managing budgets to drive ROI and top line growth, and deep analytical skills. He/ she will partner closely with Ecommerce, Creative, Product Development, Finance and PR.

 

With over 5M website visitors, hundreds of thousands of social followers and newsletter subscriptions, and a strong following with celebrities and influencers, this role will be critical to driving brand awareness and cultivating our community loyalty.

 

This is an ideal role for you, if you are a marketing professional who:
  • Has substantial knowledge of all advertising in all media- e.g., print, search, social, digital display, remarketing, email, affiliate, referrals, PR, influencers.
  • Is ready to make an impact at the next level, but also will also roll up your sleeves to get it done.
  • Thrives in a fast-paced environment and has an aptitude for multitasking.
  • Gets excited by growth opportunities and works well in an early-stage business.
  • Seeks new skills and enjoys getting feedback – the business is growing and so will you.
  • Follows and is excited by current fashion, beauty and lifestyle trends.
  • Wants to make an impact and has a global mindset with a passion for sustainability.

 

As the Senior Marketing Manager, you will:
  • Develop and execute brand marketing strategies, planning and tactics to drive acquisition and retention and increased AOV.
  • Design and manage the budget, while prioritizing the initiatives to drive customer acquisition, customer engagement and business growth. 
  • Bring big new bold ideas to the brand and identify new ways of driving brand awareness and engagement, in addition to launching new products and categories.
  • Own all marketing activities including search, affiliates, social, digital, influencer campaigns, digital display/retargeting, digital advertising, email marketing, SMS, referral and loyalty programs. 
  • Source and manage internal and outside digital marketing resources.
  • Ensure strategies are rooted in consumer insights and competitive data; conducting analytics and research as needed.
  • Ensure team is maintaining timelines to ensure project and deliverables are met.
  • Analyze campaign performance and assess learnings to inform future approach.
  • Work with cross functional team members from creative, product development, ecommerce and customer service.
  • Research and present insights about industry landscape, competitor activity, innovation and trends; Remain up to date with retail best practices and opportunities through competitor assessments and studying other inspiration brands
  • Work with founders and Creative leadership to deliver their vision.

 

Education & Credentials
  • 8+ years of Marketing experience at a DTC focused brand, across all channels e.g., digital ads, search, affiliate, email, social, print.
  • Fluency in Google Ads, Google Analytics, Shopify, Facebook Ads/Business Manager, Display Advertising Networks, Email Service Providers/ SMS providers, Amazon Advertising, Excel. 
  • Some experience working with affiliate and influencer networks.
  • An excellent understanding of all analytics and metrics- CPC, CPA, ROAS, ROI, LTV, CAC
  • Strong taste level.
  • College degree in Business, Marketing or related field.

Meet Your Recruiter

Barry Graff
Recruiting Director, Supply Chain & Information Technology

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