Product Manager, Marketing /Loyalty Platforms

New York, NY 10016

Employment Type: Contract To Hire Area of Specialty: Product Manager Job Number: 7160

POSITION SUMMARY:  The product manager will be the direct liaison to marketing and media business partners across all brands, and help drive the roadmap for Marketing Technology and Advertising Technology platforms.

The Product Manager will collaborate and align with technical and non-technical stakeholders to translate business needs into technical product requirements, and work with engineering team(s) to build and deliver world-class technology solutions.  Will also partner with other product managers, engineering teams as well as external partners to drive end-to-end project execution and enable business value through technology 


  • Understand marketing strategies of all  brands, and map business strategies to technical capabilities needed 

  • Continuously develop a vision of where the marketing technology platforms need to go, and define the roadmap required to get there

  • Partner with engineering and business stakeholders to evaluate technology and product solutions - build / buy / partner options

  • Build and maintain strong relationships with internal and external stakeholders

  • Work closely with business product owner to create and maintain a product backlog according to business value or ROI

  • Elicit and create initial epics/features and elaborate into user stories that clearly describe the functional and non-functional requirements

  • Take ownership of assigned scrum teams, and play an active role in mitigating impediments impacting successful team completion of release/sprint goals

  • Set the velocity of work for your projects/teams by prioritizing work effort based on aligned value

  • Run demos, presentations, and stand-ups specific to your projects and initiatives to keep alignment with all contributing stakeholders

  • Review test plans and lead UAT to ensure business capability requirements and timelines are met

  • Conduct feedback sessions with engineering and business teams to continuously evolve team processes and performance 

  • Work directly with developers, contractors and vendors to build processes and efficiencies as we scale platforms

  • Report on velocity, value and status regularly to stakeholders across the orginization

  • Craft presentations for the business on potential capabilities and enhancements to marketing technology platforms




  • 10 years of progressive IT experience with minimum 2 years of experience leading and managing teams 

  • 3+ years of experience working in a product management, technical product owner or similar capacity 

  • 5+ years of business analysis experience preferably in Retail or CPG industries

  • Strong experience leading cross-functional teams to deliver marketing technology solutions or digital products using agile methodology

  • Experience working closely with business teams and translating business strategy into technology and product roadmaps   

  • Experience creating and maintaining a Product backlog and prioritizing the Product backlog items according to business value

  • Experience working in a matrix environment and ability to lead teams through influence 

  • Demonstrated experience engaging and influencing senior executives

  • Experience communicating and presenting technical concepts to non-technical audience


Education:   Undergraduate Degree in Computer Science, Business Management, or a related field (Graduate degree in Business Management or related field preferred) 



Specific skills required for Product Manager, Marketing Platforms include: 

  • In-depth knowledge of Agile process and principles

  • Strong analytical and quantitative skills with the ability to use data and metrics to inform recommendations and drive actions

  • Goal oriented and self-motivated within a collaborative team environment

  • Ability to clearly communicate the business requirements to engineering teams

  • Demonstrated ability to understand and discuss technical concepts

  • Excellent written and verbal communications skills, and presentation skills

  • Proven ability to influence decision making at all levels within an organization

  • Strong understanding of technologies and products in Marketing Technology space including campaign management, CRM, email service providers (ESPs), data management platforms (DMPs), Loyalty platforms etc.

  • Familiarity with customer data, personalization, and customer engagement metrics sourced from digital marketing channels

Following skills are not required, but preferred:

  • Agile methodology certifications 

  • Experience implementing and/or maintaining a loyalty platform

  • Experience working with customer data and analytics platforms

  • Experience with A/B and multivariate testing methodologies 



Indirect: Vendor resources working on assigned projects, and engineering teams



  • Technology products and partners selection in collaboration with other stakeholders

  • Technology/Product roadmap decisions in collaboration with other stakeholders

  • Day-to-day project and team level decision making including work prioritization, risk/issue management, and escalation management



  • Must be able to work in a fast paced environment and adapt to shifting priorities while meeting project deadlines  

  • Must be able to deal with a high degree of unknown and iteratively evolve solutions and platforms

  • Must be able to work across teams and departments in a highly collaborative fashion



  • Dynamic business facing environment and you will be required to interact with multiple senior level stakeholders

Patti Richards
Managing Director, Digital & eCommerce Recruiting

Patti started working with The Connors Group in 2007. Her outgoing personality, energy, and positive attitude helped quickly develop a broad and loyal base of candidates and clients. Patti believes an ideal client relationship is a true “partner” with the shared goal of quickly and successfully recruiting the right talent... relationships that are built on trust, communication, and attention to all the right details. She believes that investing time to understand the big picture… the business and goals… are imperative when taking on a new search. Equally important to the “job order” is identifying the fit, and her goal is to add value and become that trusted, go-to resource companies seek to get their positions filled!

Candidates want to establish relationships with recruiters who understand the industry, skills, career goals, and personalities of the people they recruit. Listening to what is important to the individual- besides the skills match- to better align qualities with opportunities is the goal. Communication as well. Honest and open communication are paramount. As a recruiter working with both passive and active candidates; Patti strives to understand “who they are,” “what are their career goals,” “what do they think is their most valuable trait.” Listening, establishing rapport, and keeping the line of communication open… providing career guidance, suggestions, and honest feedback is what she believes differentiates our team from other recruiters!

Helping to build the digital practice for The Connors Group, even riding the waves of an up and down economy, and witnessing early stages of the digital, eCommerce era... is something Patti is tremendously proud of. To be part of successful and consistent growth… understanding the trends / translatable skills, cultivating relationships with early pioneers who were just starting out… and seeing their progression- it is very rewarding to be part of that change! Similarly, earlier in her technical sales career, witnessing the transition from Mainframe, Data Center technology… to Personal Computing, Microcomputing, and ultimately partnering with an innovative group to target small- to medium- sized businesses to offer affordable, powerful computer solutions- it was incredible to see that trend explode and have a part in it!

She would have to say… over the course of a 30-year career in technology, that Patti has found it satisfying to have contributed to both sides; from the evolution of computing and putting technology in the hands of the people… to now putting people with the right hands on the technology! Her goal is to continue to build a reputation as a Subject Matter Expert in the digital talent space, working with new companies and staying abreast of emergent technologies so that she may continue to service new and existing clients; and be positioned as a trustworthy and valuable partner. Outside of work, she loves to travel... mostly off the beaten path, has a knack for party hosting and loves to dance!  

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