Ad Operations/Paid Search Manager

NY, NY 10007

Employment Type: Direct Hire Area of Specialty: Digital Media Job Number: 7091

Seeking a   Paid Search/Ad Operations Manager works to oversee growth and retention through acquisition ads, SEO, and PPC. In addition, the manager will understand and be a strong advocate for the brand providing analysis and optimization of all assigned digital paid advertising efforts.

The Paid Search/Ad Operations Manager must be well spoken/written, friendly, and eager to dive into a fast paced environment. 


RESPONSIBILITIES/ESSENTIAL FUNCTIONS
  • Devises strategies for digital media spend and oversees all planning and buying activities
    • Supervises and monitors digital media schedules and contracts with outside media vendors
    • Creates and presents media plans, objectives, strategies, and POV' s
    • Provides creative analysis and recommendations when appropriate to improve media performance
    • Manages bid strategies and optimizations on ads
    • Serves as expert on Google PPC campaigns, FB Business Manager and other media tools such as Mobile Attribution and DMP/MMP systems
    • Reports on media KPIs (CPI, ROAS, CVR, LTV, etc.) and has experience reporting upwards on campaign success
    • Leads A/B Testing of audience, creative, bidding and budgets to increase efficicency through optimizations
    • Analyzes the market, competitors and consumers to derive actionable insights for performance enhancements
    • Keeps abreast with latest developments in Google Ads and Facebook platforms
    • Leads creative initiatives for all assigned media
    • Writes and edits copy with collaboration of other team members for all assigned media
      

    REQUIREMENTS/QUALIFICATIONS
  • Bachelor' s Degree Required
    • Strong verbal and written communication skills
    • Hands on experience with Facebook Business Manager and Google Adwords
    • Management experience
    PREFERENCES:
  • Proficiency with Kochava or similar MMP

Patti Richards
Managing Director, Digital & eCommerce Recruiting

Patti started working with The Connors Group in 2007. Her outgoing personality, energy, and positive attitude helped quickly develop a broad and loyal base of candidates and clients. Patti believes an ideal client relationship is a true “partner” with the shared goal of quickly and successfully recruiting the right talent... relationships that are built on trust, communication, and attention to all the right details. She believes that investing time to understand the big picture… the business and goals… are imperative when taking on a new search. Equally important to the “job order” is identifying the fit, and her goal is to add value and become that trusted, go-to resource companies seek to get their positions filled!

Candidates want to establish relationships with recruiters who understand the industry, skills, career goals, and personalities of the people they recruit. Listening to what is important to the individual- besides the skills match- to better align qualities with opportunities is the goal. Communication as well. Honest and open communication are paramount. As a recruiter working with both passive and active candidates; Patti strives to understand “who they are,” “what are their career goals,” “what do they think is their most valuable trait.” Listening, establishing rapport, and keeping the line of communication open… providing career guidance, suggestions, and honest feedback is what she believes differentiates our team from other recruiters!

Helping to build the digital practice for The Connors Group, even riding the waves of an up and down economy, and witnessing early stages of the digital, eCommerce era... is something Patti is tremendously proud of. To be part of successful and consistent growth… understanding the trends / translatable skills, cultivating relationships with early pioneers who were just starting out… and seeing their progression- it is very rewarding to be part of that change! Similarly, earlier in her technical sales career, witnessing the transition from Mainframe, Data Center technology… to Personal Computing, Microcomputing, and ultimately partnering with an innovative group to target small- to medium- sized businesses to offer affordable, powerful computer solutions- it was incredible to see that trend explode and have a part in it!

She would have to say… over the course of a 30-year career in technology, that Patti has found it satisfying to have contributed to both sides; from the evolution of computing and putting technology in the hands of the people… to now putting people with the right hands on the technology! Her goal is to continue to build a reputation as a Subject Matter Expert in the digital talent space, working with new companies and staying abreast of emergent technologies so that she may continue to service new and existing clients; and be positioned as a trustworthy and valuable partner. Outside of work, she loves to travel... mostly off the beaten path, has a knack for party hosting and loves to dance!  

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