Email Marketing Manager

wilton, CT 06897

Employment Type: Direct Hire Area of Specialty: EMAIL Technologies Job Number: 7463

Job Description

The primary focus of this role is to plan, develop, manage and execute daily email marketing campaigns.
This includes strategic planning, audience identification/segmentation, creative and copy development,
email deployment and performance reporting.
• Develop email strategies and tactics to the company' s acquisition goals
• Manage and grow email marketing lists through marketing channels
• Execute personalization campaigns (customized subject lines, copy, creative, etc.) to get the right
message to the right customer at the right time
• Serve as the primary marketing liaison with our email service provider, and be the subject matter expert
on its tools, capabilities and roadmap
• Work with regional marketing teams to provide best practices & email
• Work with creative teams to provide best in class email campaigns
• Use a data-driven approach to optimize the customer journey from acquisition and segmentation, to
post-purchase and re-engagement
• Follows internal controls and company policies as set by company and job function.
• Contributes to the success of company by leading or assisting with other projects and tasks as assigned.
Essential Qualifications
• 3-5 years of experience managing email campaigns
• Bachelor’ s degree in Marketing, Business, or related fields
• Experience managing and executing sophisticated email campaigns
• Advanced working knowledge of email platforms
• Experience identifying and running successful A/B testing within email testing environments
• Experience managing email service providers
• Experience working with email template creation and email best practices
• Experience tagging and tracking emails for reporting purposes.
• Polished professional with excellent interpersonal communication skills
• Experience with CAN-SPAM, CASL, and/or other compliance requirements
Beneficial Qualifications
• Experience with HTML, SQL a plus
• Experience working in ecommerce
• Experience selling products or services online
• Experience automating drip email campaigns and email triggers
• Experience working with content management systems, specifically Sitecore, Magento, Shopify
• Strong project management skills, with the ability to successfully guide and execute multiple
projects simultaneously
• Strong leadership qualities and team management experience
• Strong presentation skills with peers and senior management

Meet Your Recruiter

Patti Richards
Managing Director, Digital & eCommerce Recruiting

Patti started working with The Connors Group in 2007. Her outgoing personality, energy, and positive attitude helped quickly develop a broad and loyal base of candidates and clients. Patti believes an ideal client relationship is a true “partner” with the shared goal of quickly and successfully recruiting the right talent... relationships that are built on trust, communication, and attention to all the right details. She believes that investing time to understand the big picture… the business and goals… are imperative when taking on a new search. Equally important to the “job order” is identifying the fit, and her goal is to add value and become that trusted, go-to resource companies seek to get their positions filled!

Candidates want to establish relationships with recruiters who understand the industry, skills, career goals, and personalities of the people they recruit. Listening to what is important to the individual- besides the skills match- to better align qualities with opportunities is the goal. Communication as well. Honest and open communication are paramount. As a recruiter working with both passive and active candidates; Patti strives to understand “who they are,” “what are their career goals,” “what do they think is their most valuable trait.” Listening, establishing rapport, and keeping the line of communication open… providing career guidance, suggestions, and honest feedback is what she believes differentiates our team from other recruiters!

Helping to build the digital practice for The Connors Group, even riding the waves of an up and down economy, and witnessing early stages of the digital, eCommerce era... is something Patti is tremendously proud of. To be part of successful and consistent growth… understanding the trends / translatable skills, cultivating relationships with early pioneers who were just starting out… and seeing their progression- it is very rewarding to be part of that change! Similarly, earlier in her technical sales career, witnessing the transition from Mainframe, Data Center technology… to Personal Computing, Microcomputing, and ultimately partnering with an innovative group to target small- to medium- sized businesses to offer affordable, powerful computer solutions- it was incredible to see that trend explode and have a part in it!

She would have to say… over the course of a 30-year career in technology, that Patti has found it satisfying to have contributed to both sides; from the evolution of computing and putting technology in the hands of the people… to now putting people with the right hands on the technology! Her goal is to continue to build a reputation as a Subject Matter Expert in the digital talent space, working with new companies and staying abreast of emergent technologies so that she may continue to service new and existing clients; and be positioned as a trustworthy and valuable partner. Outside of work, she loves to travel... mostly off the beaten path, has a knack for party hosting and loves to dance!  

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