Director eCommerce Marketplace
2 Commerce Drive Cranford, NJ 07016
Our NJ Based CPG Wholesale client is seeking a Director of Marketplaces with a demonstrated history of success on Amazon and other marketplaces, including experience selling to Amazon as a 1P vendor. This is an exciting opportunity to lead a major channel in a high growth business. The ideal candidate will have a strong analytical skillset and a demonstrated ability to work effectively across functional areas within the company as well as to engage with major accounts, external agencies and service providers to achieve the company’ s revenue and contribution targets.
- Lead the strategy for marketplace accounts (including Amazon and Wayfair) to drive profitable growth
- Ownership of product listings, advertising, process to encourage ratings and reviews and marketplace monitoring and reporting
- Collaboration with customer service and fulfillment to ensure that negative reviews and customer questions are addressed and that important fulfillment metrics are maintained
- Input into pricing strategy and demand planning
- Detailed maintenance and improvements of product listings (titles, descriptions, photos, graphics, and videos)
- Oversee product listing process
- Ownership of product title and description optimization based upon keyword research
- Provide direction to create team regarding graphic, photo and video assets
- Own strategy for encouraging product ratings and reviews
- Monitor marketplaces to address negative customer reviews in partnership with customer service. Report trends and insights to relevant functional areas (such as merchandising)
[in partnership with a third party agency] Develop advertising strategy and manage daily advertising spending and promotions across marketplaces accounts to maximize variable contribution
Develop, monitor and analyze key performance indicators (KPIs) using third party tools, customer provided analytics and internal reporting to ensure optimization of sales across all accounts
Work closely with senior executives to ensure that important operational metrics for marketplaces success are achieved (order processing speed, order defect rates, order tracking availability, etc.)
[Member of account team interfacing with category managers at Amazon, Wayfair and other marketplace accounts]
Support identification of assortment optimization opportunities in collaboration with internal partners and external agencies, including identification of new or underpenetrated areas or adjacent categories for growth
Partner with other functional areas to support demand planning for marketplace accounts
Contribute to developing pricing and promotions strategy with senior management
- Bachelor’ s degree
At least four years of experience managing and optimizing marketplaces accounts including an Amazon Vendor Central relationship. Seller Central experience a plus
Experience managing Wayfair and other first party marketplace accounts a plus
Experience with directly managing Amazon sponsored advertising and DSP spend
Demonstrated history of success in optimization of Amazon product listings
Understanding of a P&L and economics associated with different Amazon selling models (including 1P, FBA, SFP)
Deep familiarity with ecosystem of Amazon tools and service providers
Experience with product information management systems
Excellent interpersonal skills to communicate with customers, vendors, and colleagues across functional areas of the company
Ability to work in a fast-paced and sometimes ambiguous environment, juggling multiple competing tasks and demands to establish priorities and meet deadlines.
Excellent organizational skills and attention to detail
Experience with analytics and reporting software. Power user of Excel. SQL experience a plus.
Home dé cor experience a plus
Meet Your Recruiter
Managing Director, Digital & eCommerce Recruiting
Patti started working with The Connors Group in 2007. Her outgoing personality, energy, and positive attitude helped quickly develop a broad and loyal base of candidates and clients. Patti believes an ideal client relationship is a true “partner” with the shared goal of quickly and successfully recruiting the right talent... relationships that are built on trust, communication, and attention to all the right details. She believes that investing time to understand the big picture… the business and goals… are imperative when taking on a new search. Equally important to the “job order” is identifying the fit, and her goal is to add value and become that trusted, go-to resource companies seek to get their positions filled!
Candidates want to establish relationships with recruiters who understand the industry, skills, career goals, and personalities of the people they recruit. Listening to what is important to the individual- besides the skills match- to better align qualities with opportunities is the goal. Communication as well. Honest and open communication are paramount. As a recruiter working with both passive and active candidates; Patti strives to understand “who they are,” “what are their career goals,” “what do they think is their most valuable trait.” Listening, establishing rapport, and keeping the line of communication open… providing career guidance, suggestions, and honest feedback is what she believes differentiates our team from other recruiters!
Helping to build the digital practice for The Connors Group, even riding the waves of an up and down economy, and witnessing early stages of the digital, eCommerce era... is something Patti is tremendously proud of. To be part of successful and consistent growth… understanding the trends / translatable skills, cultivating relationships with early pioneers who were just starting out… and seeing their progression- it is very rewarding to be part of that change! Similarly, earlier in her technical sales career, witnessing the transition from Mainframe, Data Center technology… to Personal Computing, Microcomputing, and ultimately partnering with an innovative group to target small- to medium- sized businesses to offer affordable, powerful computer solutions- it was incredible to see that trend explode and have a part in it!
She would have to say… over the course of a 30-year career in technology, that Patti has found it satisfying to have contributed to both sides; from the evolution of computing and putting technology in the hands of the people… to now putting people with the right hands on the technology! Her goal is to continue to build a reputation as a Subject Matter Expert in the digital talent space, working with new companies and staying abreast of emergent technologies so that she may continue to service new and existing clients; and be positioned as a trustworthy and valuable partner. Outside of work, she loves to travel... mostly off the beaten path, has a knack for party hosting and loves to dance!