100 West 33rd Street Suite 1012 New York, NY 10001
The Creative Director, reporting to the VP Customer and Digital Marketing, has a combination of digital and print knowledge, leadership experience and marketing savvy, at both an agency and corporate level. Position will listen to the strategic needs of the The Brand stakeholders and cross functional teams and translate concepts to the overall quality and delivery of the creative work, ranging from print media to digital presentations within the The Brand Marketing function, overseeing execution and delivery, including timelines and budgets while ensuring brand standards are met.
The goal is to bring business strategies to life using promotional vehicles, brand campaigns, digital assets and rich story-telling that resonates with our customers and differentiates our brand, meeting customer expectations and drive our sustainable growth. Works to ensure brand direction and all outputs are consistent and tactically aligned and provides guidance to the creative team on all projects.
The Creative Director role includes but is not limited to:
Be a Customer-Centric Brand Architect:
? Lead Concepting/Art Direction supporting campaigns and promotions in partnership
with strategic partners within the The Brand team.
? Lead the creative development of seasonal campaigns and lead all creative work from concept through to execution, understanding the distinct messaging needs for each marketing program and remaining a catalyst partner within the team for developing the best solution(s).
? Create customer-centric concepts by applying high creative standards to the team’ s
design skills that deliver on the defined business objectives.
? Develop and manage multiple creative projects from concept to completion that meet
the business objectives and strategies of the The Brand brand and uses best practices
in design and content development across a wide breadth of channels and treatments.
? Cross-functional leader who is able to engage, listen and collaborate with internal
departments/teams to align early on in terms of overall strategy and goals, and to see
the cross-functional collaboration through launch.
Be a Lead Designer:
? Catalyst for creative thinking and non-traditional solutions.
? Thoughtful leader that is expert at crafting visual stories that support both brand and
product, driving and motivating creative inspiration and process for Marketing.
? Responsible for the design direction of all design needs including: weekly ad
format/concepts, e-commerce assets and UX, Responsible for the design and creation of all marketing design needs including catalogs, logos, packaging, display graphics,
hangtags, sales collateral, trade show materials, internal and external presentations,
swag, banner ads, e-commerce assets and UX, digital marketing, promotions, social
media content, event collateral, private label packaging, in-store collateral and any
other branded materials and special projects
? Revise content and presentations, approve/reject ideas, provide feedback to the team
? Write and design unique and well-crafted copy that meet clients’ needs as well as our own.
? Manage the creative pipeline, triage priorities and resources, and nurture creative talent within budget and timelines.
? Strategize and create the company’ s trade show design
? Lead idea generation, brainstorming and concept sessions.
Be a Brand Curator:
? Preserve the core-essence while bringing forth new perspectives and ideas.
? Translate and interpret the creative briefs from Brand/Category leaders and develop
outputs that support the strategy and customer impact intent for the work.
? Initiate design direction and have a clear point of view; communicating cross-
functionally as a seasoned partner and working well in a team environment.
? Meets work quality standards while resolving operational problems effectively and
identifying work process improvements for the creative team.
Be a Coach:
? Instruct the team to drive for continual improvement in process and creative output
through feedback and insights.
? Direct and motivate creative team through ideation, conception, development,
execution and follow through of the experience and develop them to use their talents
effectively Lead brainstorming/creative sessions to generate ideas for content,
campaigns and new approaches to meet our business objectives.
? Lead by example.
? 10+ years of relevant industry experience and experience managing designers and
creative teams (both external and internal).
? BA in Arts or Graphic Design or BFA.
? Proven experience as a creative director or in a similar creative role
? Hand-on experience in creative process, marketing, graphic design and brand
? Excellent working knowledge with a variety of design software such as Photoshop,
Illustrator, InDesign among others.
? Proven ability to lead and inspire strategic creative development
? Affinity for working in a team environment. Positive, entrepreneurial spirit that enables adaptability and ability to set and achieve goals collaboratively.
? Experience working with and/or running photography studios.
? Ability to partner well with all cross-functional teams across organization; strong
relationship building skills.
? Strong interpersonal and great persuasive communication skills & able to respond
positively and calmly to shifting priorities, demands and timelines
? Great project management and time management skills with the ability to juggle
multiple projects at any given time in a fast pace environment.
? Appreciation of standards; proven methods and tools to enforce brand identity and
consistency across all projects.
? Possesses thorough understanding of industry trends and creative tools and be
an outstanding leader able to foster teamwork and maximize the talents of creative
? Strong communication and analytical skills along with the ability to think strategically
and creatively and a reasonable appreciation for the unknown.
Managing Director, Digital & eCommerce Recruiting
Patti started working with The Connors Group in 2007. Her outgoing personality, energy, and positive attitude helped quickly develop a broad and loyal base of candidates and clients. Patti believes an ideal client relationship is a true “partner” with the shared goal of quickly and successfully recruiting the right talent... relationships that are built on trust, communication, and attention to all the right details. She believes that investing time to understand the big picture… the business and goals… are imperative when taking on a new search. Equally important to the “job order” is identifying the fit, and her goal is to add value and become that trusted, go-to resource companies seek to get their positions filled!
Candidates want to establish relationships with recruiters who understand the industry, skills, career goals, and personalities of the people they recruit. Listening to what is important to the individual- besides the skills match- to better align qualities with opportunities is the goal. Communication as well. Honest and open communication are paramount. As a recruiter working with both passive and active candidates; Patti strives to understand “who they are,” “what are their career goals,” “what do they think is their most valuable trait.” Listening, establishing rapport, and keeping the line of communication open… providing career guidance, suggestions, and honest feedback is what she believes differentiates our team from other recruiters!
Helping to build the digital practice for The Connors Group, even riding the waves of an up and down economy, and witnessing early stages of the digital, eCommerce era... is something Patti is tremendously proud of. To be part of successful and consistent growth… understanding the trends / translatable skills, cultivating relationships with early pioneers who were just starting out… and seeing their progression- it is very rewarding to be part of that change! Similarly, earlier in her technical sales career, witnessing the transition from Mainframe, Data Center technology… to Personal Computing, Microcomputing, and ultimately partnering with an innovative group to target small- to medium- sized businesses to offer affordable, powerful computer solutions- it was incredible to see that trend explode and have a part in it!
She would have to say… over the course of a 30-year career in technology, that Patti has found it satisfying to have contributed to both sides; from the evolution of computing and putting technology in the hands of the people… to now putting people with the right hands on the technology! Her goal is to continue to build a reputation as a Subject Matter Expert in the digital talent space, working with new companies and staying abreast of emergent technologies so that she may continue to service new and existing clients; and be positioned as a trustworthy and valuable partner. Outside of work, she loves to travel... mostly off the beaten path, has a knack for party hosting and loves to dance!