Business Analyst, Salesforce Marketing Cloud Platforms

New York, NY 10016

Employment Type: Contract Area of Specialty: Business Analyst Job Number: 7166

POSITION SUMMARY:  

Seeking an innovative and insightful Business Analyst with Salesforce Marketing Cloud experience, who likes solving business problems leveraging technology. You will  work  as part of cross-functional teams leveraging Agile/Scrum methodologies 

Functional expertise in Marketing Technology solutions like Email Campaign Platforms, CRM systems or Customer Data Platforms (CDPs) required

You will work closely with marketing teams across the firm, translate business needs into functional requirements and work with engineering teams to deliver technical solutions aligned with business needs.  You will also partner closely with product managers as well as external vendors to drive project execution including User Acceptance Testing (UAT), training and rollout of technology solutions.

 

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:  

  • Requirements & Product Roadmaps

    • Act as a functional expert on Marketing and Customer Data related systems

    • Lead requirement elicitation sessions with marketing business owners and translate business needs into functional requirements 

    • Create epics and user stories for engineering teams

    • Partner with product managers to create and maintain product roadmaps and backlogs 

  • Functional & Business User Testing 

    • Review and provide feedback to engineering teams on functional test scripts/scenarios

    • Actively collaborate with engineering teams to validate solution(s) throughout each sprint

    • Lead end-of-sprint demos in partnership with product managers; facilitate and collate business feedback during the demos

    • Coordinate with marketing business owners on user acceptance testing strategy, planning and tracking

    • Partner with cross-functional teams to develop training strategies

  • Liaison for systems related issues, requests, etc. 

    • Communicate and work with marketing, product and engineering on all issues and needs

    • Coordinate new capability and feature prioritization with business owners and product managers  

    • Craft and deliver presentations on new capabilities and enhancements to assigned platforms

QUALIFICATIONS & EXPERIENCE:

Experience:  

  • 5+ years IT experience with minimum 3 years of experience working in a business analysis role 

  • 2 years of business analysis experience in Fashion, Retail or CPG industries is preferred

  • Experience working in cross-functional teams delivering marketing technology solutions or digital products using agile methodologies   

  • Experience writing detailed user stories, and creating and maintaining a product backlog 

  • Experience with one of the major marketing automation platforms (Salesforce, Adobe Campaign, Marketo etc.)

  • Previous experience implementing Salesforce Marketing Cloud or a Customer Data Platform (AgileOne, RedPoint, ActionIQ, SessionM etc.) is preferred 

Education:   Undergraduate Degree in Computer Science, Business Management, or a related field 

Specific skills required for Business Analyst, Marketing Platforms include: 

  • Strong analytical and problem solving skills 

  • Effective communication skills – communicates effectively and at the right level based on the audience

  • Cross functional coordination – coordinates input and participation from diverse set of business stakeholders

  • Business Relationships – grows and strengthens relationships with business partners

  • Knowledge of Agile process and principles as well as Waterfall project management

  • Goal oriented and self-motivated within a collaborative team environment

  • Demonstrated ability to understand and discuss technical concepts

  • Strong functional knowledge of products in MarTech or AdTech space. Experience with one or more of the following platforms is strongly preferred – Campaign Management platforms, CRM systems, Data Management Platforms (DMPs), or Loyalty platforms 

Following skills are  preferred:

  • Salesforce marketing cloud certifications 

  • Agile methodology certifications 

  • Experience working with customer data and analytics platforms

nd to reach agreement on business requirements and project deliverable

RESOURCEFULNESS/CREATIVITY:

  • Self-starter that can work independently and as part of a team

  • Must be able to work in a fast paced environment and adapt to shifting priorities while meeting project deadlines  

  • Must possess an understanding of technological trends in the industry and uses this knowledge to bring forward creative solutions in support of business needs

  • Continuously seeks opportunities to expand area of expertise

Sue McLean
Recruiting Director, Project / Program Management & Business

Sue started working with The Connors Group in 2010, enthusiastically bringing expertise to an organization that shares her values of professional integrity and quality relationships. Sue focuses on recruiting Project / Program Management professionals for Business Transformation initiatives.  She believes that clients value a good reputation, transparency in the process of working with candidates, and depth of insight to provide expedient solutions. On the talent side, Sue knows that candidates value access to opportunity, knowledge in review of their background, and the time we take to build rapport.

Sue strives to continue as thought leader/adviser for companies who want to grow their team with project managers; and be perceived as as a source for industry trends and market intelligence. She enjoys networking in the field and working with different professional groups within the Project Management domain. As a sociology major, she has always enjoyed the “people side of IT;” connecting the companies we work with and the people we network with. She also enjoys game shows, board games, volunteering, and travel – ask her about her time on $1,000 Pyramid!

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