Director, Amazon & Retailer.com

New york, NY 10017

Employment Type: Direct Hire Area of Specialty: Amazon Job Number: 7981 Category:

Job Description


Director Amazon & Retailer.com (NAM, EU, UK)

The Director of Amazon will have direct accountability for managing and driving growth on Amazon and retailer.com across the The Company Digital portfolio. The role will lead strategy and planning for Amazon and retailer.com including digital marketing program opportunities, identifying, and executing new strategies, product launches, and promotions.  The role will be responsible for the day-to-day management, support and execution of activities required to maintain and grow and deliver sales targets and related KPIs. This role reports into the Executive Director, Global eCommerce.

 

Key Responsibilities:
  • Lead the Amazon and retailer.com business including development of short and long-term business plans, as well as day-to-day operations management delivering top line sales, operating metrics, and key topline and bottom-line performance and identify opportunities to build business and achieve Amazon sales and The Company brand goals.
  • Lead and manage the Amazon and retailer.com P&L for all The Company brands as part of the overall ecommerce P&L.
  • Deliver financial, volume and marketplace share objectives. Lead the development of strategic multi-year channel specific growth strategies.
  • Oversee partnership with Amazon Strategic Account Services (SAS) contact to ensure full alignment on yearly The Company brand strategy, sales goals, and merchandising plan execution.
  • Oversee relationship and budget for both Amazon Media Group (AMG) and Search. Develop marketing strategies that ensure growth with profitable returns and test strategies and roll out successful initiatives. Analyze business KPIs and strategy is being executed and optimized.
  • Implement best in class marketing plans including but not limited to: CRM, E-mail Placement, Site Placement, Digital Media, Brand Pages, Storefront and Amazon POSTs to maximize exposure, increase sentiment, and drive targeted reach to new and existing customers.
  • Strategize promotional planning calendars and new initiatives to maximize sales, focused on brand awareness and maximizing sell in and sell through while maintaining brand business goals and objectives.
  • Manage day-to-day operations including purchase orders, RTVs, EDI monitoring, support tickets (Vendor Central), shortage claims and charge backs.
  • Ensure that new product comps and content, including assets, videos, and product copy, are tracked and provided by due date. Create a completed plan to launch, display, support and promote new products and hero products.
  • Maintain product launches, promotional calendars, and side-by-sides, minimizing channel conflict in programming.
  • Coordinate with Operations to ensure the timely and accurate fulfillment of product orders, samples and incremental product needs are met.
  • Actively monitor and identify new Amazon program opportunities through competitive and market research and prioritize revenue impacting opportunities. Keep current with short and long-term market trends and adjust merchandising and support plans accordingly.
  • Oversee content creation and optimization, including copy, videos, images, alt images, social posts and A+ content (Amazon) in partnership with the The Company Digital Creative Team.
  • Oversee SEO optimization of detail pages and The Company brand stores to ensure the brand is reaching the right customer.
  • Monitor SKU performance across The Company brands on an ongoing basis to meet financial and strategic goals. Drive online results by managing assortment, merchandising, promotion, and digital shelf.
  • Evaluate the effectiveness of sales strategies and react accordingly to increase sales conversion.
  • Build out monthly/quarterly programs to build brand and product awareness.
  • Provide weekly and monthly sales reports by country/brand and explain key business drivers and identify opportunities to meet plan and maximize market share.
  • Manage a team of 2-3 direct reports.

 

Requirements / Qualifications:
  • Bachelor’ s Degree required.
  • Minimum 10+ years of experience managing Amazon and retailer.com within the beauty industry.
  • Experience with developing and managing P&L and account level forecasting.
  • Extremely organized and detail-oriented with ability to multi-task and prioritize initiatives with high ROI while managing multiple projects simultaneously in a fast-paced competitive landscape.
  • Strategic thinker with an ability to effectively communicate, collaborate, and influence across groups.
  • Capacity to think “ outside of the box” with a test & learn state of mind.
  • Strong project planning, tracking, and analysis skills.
  • Strong written and verbal communication skills; must be able to present data in an organized manner.
  • Ability to analyze and assess organizational needs and provide solutions accordingly.
  • Experience managing, developing, and retaining talent.

 

 

Meet Your Recruiter

Patti Richards
Managing Director, Digital & eCommerce Recruiting

Patti started working with The Connors Group in 2007. Her outgoing personality, energy, and positive attitude helped quickly develop a broad and loyal base of candidates and clients. Patti believes an ideal client relationship is a true “partner” with the shared goal of quickly and successfully recruiting the right talent... relationships that are built on trust, communication, and attention to all the right details. She believes that investing time to understand the big picture… the business and goals… are imperative when taking on a new search. Equally important to the “job order” is identifying the fit, and her goal is to add value and become that trusted, go-to resource companies seek to get their positions filled!

Candidates want to establish relationships with recruiters who understand the industry, skills, career goals, and personalities of the people they recruit. Listening to what is important to the individual- besides the skills match- to better align qualities with opportunities is the goal. Communication as well. Honest and open communication are paramount. As a recruiter working with both passive and active candidates; Patti strives to understand “who they are,” “what are their career goals,” “what do they think is their most valuable trait.” Listening, establishing rapport, and keeping the line of communication open… providing career guidance, suggestions, and honest feedback is what she believes differentiates our team from other recruiters!

Helping to build the digital practice for The Connors Group, even riding the waves of an up and down economy, and witnessing early stages of the digital, eCommerce era... is something Patti is tremendously proud of. To be part of successful and consistent growth… understanding the trends / translatable skills, cultivating relationships with early pioneers who were just starting out… and seeing their progression- it is very rewarding to be part of that change! Similarly, earlier in her technical sales career, witnessing the transition from Mainframe, Data Center technology… to Personal Computing, Microcomputing, and ultimately partnering with an innovative group to target small- to medium- sized businesses to offer affordable, powerful computer solutions- it was incredible to see that trend explode and have a part in it!

She would have to say… over the course of a 30-year career in technology, that Patti has found it satisfying to have contributed to both sides; from the evolution of computing and putting technology in the hands of the people… to now putting people with the right hands on the technology! Her goal is to continue to build a reputation as a Subject Matter Expert in the digital talent space, working with new companies and staying abreast of emergent technologies so that she may continue to service new and existing clients; and be positioned as a trustworthy and valuable partner. Outside of work, she loves to travel... mostly off the beaten path, has a knack for party hosting and loves to dance!  

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