Digital Marketing Lead

Danbury, CT 06810

Employment Type: Direct Hire Area of Specialty: Digital Media Job Number: 7017


The Lead Digital Marketing successful candidate will be a proven digital marketing leader; providing strategic direction and overseeing all digital marketing channels (website, email, digital ads, social, etc.), creating and executing a digital roadmap that elevates our brands and delivers results. The successful candidate will work to expand integrated marketing approaches to meet strategic goals; creating and implementing robust digital marketing campaigns to increase engagement, revenue and audience. Working across product teams you will:
  • Develop and implement digital/integrated marketing strategies 
  • Develop and manage digital marketing campaigns across all digital channels 
  • Understand user/customer behavior to determine optimal promotion/contact strategy for our products and services as we move audience focused marketing 
  • Work with internal and external partners to develop, implement and achieve strategic revenue, audience and engagement goals 
  • Collaborate with internal and external teams to develop and implement digital promotions through available channels
  • Ensure utilization of available promotable e-mail universe to garner the maximum ROI per contact
  • Work closely with the digital content team to align product or service placement where appropriate    
  • Manage e-mail creative marketing strategy (subject lines, headings, creative) and offers (sale promotions/ coupons, list segmentation) and reporting of campaign analytics
  • Analyze daily/weekly/monthly e-commerce reporting and provide on a regular basis recaps/summary of analysis and performance with actionable recommendations/observations


  • Minimum 5+ years of hands on digital marketing strategy and execution
  • Solid knowledge of website analytics tools (e.g., Google Analytics, FB analytics, etc.)
  • Expertise in setting up and optimizing Google Adwords campaigns
  • Strong strategic, analytical skills and data-driven thinking
  • Experience working with technical teams and proficiency in communicating with them
  • The ability to perform with a high degree of autonomy, demonstrate creativity and problem-solving skills and communicate complex messages to diverse audiences.
  • Team player that can partner with various groups across the organization 
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Patti Richards
Managing Director, Digital & eCommerce Recruiting

Patti started working with The Connors Group in 2007. Her outgoing personality, energy, and positive attitude helped quickly develop a broad and loyal base of candidates and clients. Patti believes an ideal client relationship is a true “partner” with the shared goal of quickly and successfully recruiting the right talent... relationships that are built on trust, communication, and attention to all the right details. She believes that investing time to understand the big picture… the business and goals… are imperative when taking on a new search. Equally important to the “job order” is identifying the fit, and her goal is to add value and become that trusted, go-to resource companies seek to get their positions filled!

Candidates want to establish relationships with recruiters who understand the industry, skills, career goals, and personalities of the people they recruit. Listening to what is important to the individual- besides the skills match- to better align qualities with opportunities is the goal. Communication as well. Honest and open communication are paramount. As a recruiter working with both passive and active candidates; Patti strives to understand “who they are,” “what are their career goals,” “what do they think is their most valuable trait.” Listening, establishing rapport, and keeping the line of communication open… providing career guidance, suggestions, and honest feedback is what she believes differentiates our team from other recruiters!

Helping to build the digital practice for The Connors Group, even riding the waves of an up and down economy, and witnessing early stages of the digital, eCommerce era... is something Patti is tremendously proud of. To be part of successful and consistent growth… understanding the trends / translatable skills, cultivating relationships with early pioneers who were just starting out… and seeing their progression- it is very rewarding to be part of that change! Similarly, earlier in her technical sales career, witnessing the transition from Mainframe, Data Center technology… to Personal Computing, Microcomputing, and ultimately partnering with an innovative group to target small- to medium- sized businesses to offer affordable, powerful computer solutions- it was incredible to see that trend explode and have a part in it!

She would have to say… over the course of a 30-year career in technology, that Patti has found it satisfying to have contributed to both sides; from the evolution of computing and putting technology in the hands of the people… to now putting people with the right hands on the technology! Her goal is to continue to build a reputation as a Subject Matter Expert in the digital talent space, working with new companies and staying abreast of emergent technologies so that she may continue to service new and existing clients; and be positioned as a trustworthy and valuable partner. Outside of work, she loves to travel... mostly off the beaten path, has a knack for party hosting and loves to dance!  

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